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With the rise of startups building on top of the collaborative consumption model - that is, where users are buying from and selling directly to other users - there's a growing need for some sort of system to help verify user identities. Although there are others quietly working in this space, today the U.K.-based startup
MiiCard, which is building an identity verification service, has moved a step ahead. The company has just completed its second seed funding round, raising $2.5 million from New Wave Ventures, IQ Capital and Par Equity. MiiCard had previously raised $750,000 back in September, also from IQ and Par Equity. The company says it aims to use the additional funding to move into the U.S. market.
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