Swarm, A Mobile Tool For Retailers, Raises $1M From Nas, ShoeDazzle Founder Brian Lee, And VICE Co-Founder Gavin McInnes

Swarm, a startup that helps retailers connect with in-store shoppers through their smartphones, has raised $1 million in seed funding from an ... eclectic list of investors (more on that in a second). Co-founder and CEO Rudd Davis says brick-and-mortar retailers don't have a clear idea about who's in their store, and they don't have an efficient way to engage with each customer personally ? giving them another disadvantage against e-commerce sites like Amazon. So Swarm provides those retailers with data about their customers and what they're actually doing, so the store can then reach out with personalized deals and rewards.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ERXUTarmJCQ/

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